2023 IMPACT CONFERENCE

OCTOBER 31, 2023   |   7:30AM–12:15PM   |  RIVERHOUSE CONVENTION CENTER

ONLINE REGISTRATION IS NOW CLOSED.
Please register at The Riverhouse Convention Center on October 31.
$80 Chamber Members  |  $110 Non-Members


We’ll see you there!

The Impact Conference is a half-day seminar focusing on regional and national economic outlooks and gives an in-depth look into the real estate and hospitality sectors, and, new this year, policy and growth topics.

The Impact Conference aims to bring innovative thinking and resources to Central Oregon, encouraging our community’s economic growth and endurance. You will become more informed about how challenges globally and locally can be effectively addressed to position your businesses strategically and intentionally.

The Economic Session will kick off the conference with breakfast and introductions from Bend Chamber CEO Katy Brooks and an economic overview by State Economist for Business Oregon, Damon Runberg. We will transition to Keynote Dr. Megan Lawson, Senior Economist for Headwaters Economics. After the Economic session, you have a choice of attending one of the following breakout sessions: Real Estate, Hospitality, or Policy & Growth.

Conference Schedule

Registration: 7:30–7:50AM

Breakfast: 7:50–8:15AM

Welcome: 8:15–8:30AM

ECONOMIC SESSION:
8:30–10:00AM

Break: 10:00–10:30AM

BREAKOUT SESSIONS (choose one):
10:30AM–12:15PM

REAL ESTATE

HOSPITALITY

POLICY & GROWTH

ECONOMIC SESSION

Keynote

MEGAN LAWSON, Ph.D.

Senior Economist, Headwaters Economics

High-amenity communities have always been a desirable place to live. Still, in the last few years, through paradigm shifts and work location flexibility, some of these communities have experienced exponential growth in ways they could have never prepared for. From infrastructure to housing and transportation, among other challenges, my presentation will cover identifying primary areas of focus and ways that Bend and Central Oregon communities can work collaboratively and proactively to mitigate the impacts of rapid growth as much as possible. The business community is essential to achieving innovative and sustainable solutions. I will share research from my article “The Amenity Trap” of what has worked (and not worked) in comparable settings to what you are all experiencing in Bend. The culture of Bend is unique, but the challenges are not. We’ll discuss how to learn from our history and plan intentionally for the future.

Damon Runberg

Economic Outlook

DAMON RUNBERG

State Economist, Business Oregon

How financially stable is your household? When asked, most people generally feel at least okay about their financial situation. But when asked how they feel about the state or national economy, they are far more discouraged. At the individual level, this can be true, but collectively, we can’t all be doing well while the state or national economy struggles. This means that these survey respondents are either overly optimistic about themselves or overly pessimistic about the broader economy. It’s a fun, if not nerdy, mystery to solve. Damon Runberg, State Economist for Business Oregon, will join us to dig into the psychology of self and see how accurate we are at assessing the economic and financial stability in our homes, communities, and the broader economy.

REAL ESTATE BREAKOUT

DR. LAWRENCE YUN

Chief Economist, National Association of REALTORS®

I will discuss the fascinating intersection of macroeconomics and the real estate market. Real estate plays a vital role in our economy, and understanding its dynamics within the broader macroeconomic context is essential.

We know that real estate is a critical driver of economic growth. When real estate thrives, it ripples positive effects throughout the economy.

Real estate also has a dual role as both an investment asset and a place to live or conduct business. This duality means that changes in economic conditions, such as inflation or economic downturns, can affect the demand for real estate differently. During periods of inflation, real estate is often seen as a hedge against rising prices, while economic downturns can lead to reduced demand for both residential and commercial properties. We will explore where we are currently and expect to be in the near future related to these topics.

Below Are Key Points We Will Touch On:
  • Market Trends: We will talk about current trends in the real estate market, including supply and demand dynamics, interest rates, and property values.

  • Housing Affordability: I will address the challenges of housing affordability and the impact on various income groups, as well as potential solutions and policy implications.

  • Economic Drivers: I will explain how broader economic factors, such as employment rates and economic growth, influence the real estate market.

  • Risks & Mitigation: We will acknowledge the risks in real estate, including market volatility and property maintenance, and suggest strategies to mitigate them.

  • Long-Term Outlook: I will offer insights into the long-term outlook for the real estate industry, considering demographic trends and urbanization.

HOSPITALITY BREAKOUT

Todd Montgomery
MEGAN LAWSON, Ph.D.

Senior Economist,
Headwaters Economics

Todd Montgomery
KEVNEY DUGAN

President & CEO
Visit Bend

Todd Montgomery
JULIA THEISEN

CEO,
Visit Central Oregon

JAIME EDER

Director, Workforce Development,
Visit Central Oregon

Brandon Tyler
BRANDON TYLER

General Manager
Riverhouse on The Deschutes

Recruiting, training and retaining a high-performing team is challenging for nearly every business in Central Oregon, but there are some unique intricacies within the leisure and hospitality sector that make these processes distinctly difficult. In this session, we’ll provide timely metrics around hospitality industry labor trends in comparable destination communities to Bend. In addition, you’ll hear about local efforts and strategies underway to support the region’s industry workforce.

After a short presentation, the conversation will open for peers and colleagues to share and ask questions related to what they are experiencing in their day-to-day operations. You will be able to pose questions, ask for advice on strategy, or suggest areas in which other community partners could help support them.

POLICY & GROWTH BREAKOUT

Todd Montgomery
BRIAN RANKIN

Long Term
Planning Manager,
City of Bend

Molly Hartley
HEATHER FICHT

Executive Director,
East Cascade Works

Todd Montgomery
JOSH LEHNER

Senior Economist,
State of Oregon

Sara Odendahl
SARA ODENDAHL

Director of Government Affairs,
Bend Chamber

The cat is out of the bag. Central Oregon is nationally recognized as a mecca for our outdoor recreation opportunities while still maintaining a relatively “small town feel” for such a desirable destination. A common and pressing concern many of us here locally are feeling is, “How are we going to grow? What are we doing now to preserve the people and amenities that have made this place so special?”

This discussion will address those questions by exploring policies and initiatives that promote economic vitality and innovation to support a vibrant community. From workforce challenges and attainable housing all the way to environmental stewardship and land use management, this breakout session will be a place for you to learn from local leaders and community partners about a shared vision of how Bend will grow strategically and responsibly for years to come.

Thank you to our sponsors for making the Impact Conference possible!

TITLE SPONSOR
The Bulletin
ECONOMIC KEYNOTE
REAL ESTATE KEYNOTE
HOSPITALITY KEYNOTE
BBSI
POLICY & GROWTH KEYNOTE
ECONOMIC GOLD
BendTel
BendTel
BBSI
REAL ESTATE GOLD
HOSPITALITY GOLD
Washington Trust Bank
POLICY & GROWTH GOLD
Cascade Natural Gas
ECONOMIC SILVER
REAL ESTATE SILVER
HOSPITALITY SILVER
BendTel
Cascade Natural Gas
Marsh McLennan
Cumming
PRINT PARTNER
MEDIA PARTNERS
combined all stations
combined all stations
KTVZ-NC21
Backyard Media
KTVZ-NC21
CBN

The Bend Chamber is actively supported by these Signature Investors

Small Business

ANNUAL INVESTMENT: $425