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“Communications & Media” Day Covers Leadership Bend Session in April  

By Rory Rowan

Leadership Bend Class of 2017, April Session 


Leadership Bend Class of 2017 started off bright and early on April 21st with the annual Real Estate Forecast Breakfast hosted by the Bend Chamber at the Riverhouse Hotel & Convention Center. Past Bend Chamber Board Chair Brian Fratzke, principal broker and owner of Fratzke Commercial Real Estate Advisors, was an informative and entertaining keynote speaker for a panel that included legal, economic, and local government perspectives about the housing and commercial property markets and trends.

Following the breakfast, Leadership Bend met with John Costa, Deena DeRose and Steve Hawes from The Bulletin and Western Communications. Beyond hearing about the rich history of Bend’s long-time local newspaper, many buzz words from the national scene were discussed such as “alternative facts” and “fake news” and the reliability of sources. Bulletin publisher John Costa eloquently stated that newspapers should be thought of as “the first rough draft of history”.

After lunch Leadership Bend met with Sheila Mawdsley of Illuminated Path Coaching. Sheila led a productive group discussion regarding “trustworthiness” as a key component of leadership and helped the class consider how to exhibit the traits of honesty, reliability, and follow-through to lead more effectively.

Next, Stephanie Senner, Leadership Bend Class President (2014) and Commercial Marketing Manager for BendBroadband, spoke with this year’s current class.  Aside from encouraging our opportunities for involvement in the region, information was shared about the company’s recent (2015) acquisition by a larger telecom corporation and that has led to greater investment in services and staff for the region.

Over lunch, Leadership Bend attended the City Club forum on “Zero Suicide: A Community’s Call to Action”.  The forum’s speakers highlighted how suicide is perhaps the leading preventable death-related public health issue facing us today.  They shared a comprehensive approach to removing stigma surrounding this issue and speaker Cheryl Emerson revealed how we can all play a role in providing the protective factors needed to help prevent and reduce suicide deaths to zero.

After lunch Leadership Bend met with Sheila Mawdsley of Illuminated Path Coaching. Sheila led a productive group discussion regarding “trustworthiness” as a key component of leadership and helped the class consider how to exhibit the traits of honesty, reliability, and follow-through to lead more effectively.

KTVZ-News Channel 21 featured us on the news that same night! Here’s the link.

Leadership Bend next traveled to the studios of KTVZ / KFXO TV where the class learned about the FCC licensing of “over the air” broadcast stations, the difference between televised and print journalism, ratings, and the way in which advertising has expanded social media and online methods. (KTVZ-News Channel 21 featured us on the news that same night! Here’s the link).

Finally, to end the day, the class heard from members of local talk and news radio, including The Source Weekly, Horizon Broadcasting Group, KBND and a relatively new television news program called the Central Oregon Daily. This group of speakers emphasized that due to their limited staff and programming space and time, they choose to focus on quality of stories over quantity.

Leadership Bend Class of 2017 is next looking forward to hosting the 3rd annual Leadership Bend Impact Summit “Pitch for a Purpose” event benefiting local non-profits on May 11.

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