Local bike shop Hutch’s Bicycles is the first in Oregon to receive Beginner Biking Alliance Accreditation

Local bike shop, Hutch’s Bicycles, is the first bike shop in Oregon and among the first 20 nation-wide to receive BBA (Beginner Biking Alliance) Accredited status for its beginner-friendly business policies and practices. To achieve BBA Accreditation, bike retailers must go through a rigorous 8-week review process including customer experience analysis and BBA Accreditation Board approval.

BBA Accreditation is the first and only quantifiable standard of what it means to be a beginner-friendly bike retailer. This achievement is critically important not only to ensure a positive experience for entry-level customers, but also to demonstrate leadership in the bike industry which is traditionally geared toward more experienced riders. Hutch’s Bicycles is incredibly progressive in the entire bike industry for all that they do to welcome new people into biking for fitness, recreation or transportation.

“Through their employee training, transparent and fair customer service policies, and positive atmosphere, Hutch’s Bicycles has shown a commitment to make their bike shop and the act of riding a bike welcoming to riders of all abilities,” said Josh Fowler, member of the BBAA review board.

BBA Accreditation represents a commitment to customer service practices that build trust, comfort and accessibility for beginner cyclists. Accreditation is built on the five-point standards that embody the important elements of creating and maintaining a beginner friendly bike shop by training to work with cyclists at every level, servicing all bicycle makes and models, and providing positive personalized service.

For more information about BBA Accreditation, Hutch’s Bicycles, and beginner biking resources in Bend, visit

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