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How to Attract & Retain Top Talent in Bend

Pay and Flexible Work Schedule are Important Factors for Retaining Employees

By: Garrett Jaenicke // Bend Chamber Director of Marketing & Member Services

At the latest What’s Brewing event on Tuesday, June 11, the topic of discussion focused on how to attract and retain top talent. The diverse panel representing small business, large business, and the health and education sectors shared their insights into what is currently being done. Katie Anderson, CEO of Aperion Management Group, talked about how her organization noticed a declining trend in the number and quality of candidates that were applying open positions. After some self-reflection, her team noticed that they needed to make changes in how they hired. First, they needed to clearly define their culture.

“We couldn’t attract the talent to our company if we didn’t know who we were and who they were coming to work for,” she stated. “So we started, ultimately, with our culture and made sure our recruitment process aligned with our culture.”

“We couldn’t attract the talent to our company if we didn’t know who we were and who they were coming to work for,” she stated. “So we started, ultimately, with our culture and made sure our recruitment process aligned with our culture.”

Rethinking their hiring process helped to ensure that they were attracting and hiring the right candidates. The traditional hiring process of submitting a resume, going through a screening interview, then a one-on-one with the hiring manager, then a panel interview with department heads, then, hopefully, receiving a job offer didn’t match the Aperion culture. “Our application process is a set of really fun questions that tells a lot about someone’s personality,” said, Katie. The interview process now involves her staff contacting an applicant to go have coffee and engage in a more social interaction. Bottom line, for Aperion, it came down to defining their culture, getting creative about their hiring process and aligning it to their culture. That’s what they’ve done to attract and retain the right talent for them.

 

Audience feedback provided some insights from the employee’s perspective.

The results of a couple of straw poll questions indicated that pay is the largest aspect of employment that the local business community should focus on for improvement and that flexibility and lifestyle are the most important for attracting and retaining employees.

To hear all the great conversation and insights from the rest of the guest panel and see the details behind the audience survey results, check out the video replay of the event. https://www.facebook.com/BendChamber/videos/2402910356467820/

Here are the results:

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