Vantage Clinical Solutions founder/CEO Tannus Quatre, PT, MBA, recently announced the hiring of Jesse McFarland to the newly created position of product and business development manager, a role within which McFarland will focus on growth and physical therapy product development within both the marketing and revenue cycle management (RCM) departments at Vantage.
A Bend native, McFarland boasts more than a decade of agency and marketing experience, including his most recent role in product management at SmartReach Digital, the digital marketing arm of Entercom. He holds a Bachelor’s degree in business management from Eastern Oregon University and earned his Master of Business Administration (MBA) at Ashford University.
“[McFarland] has a diverse work history in marketing from large to small, boutique-sized agencies, has represented large corporate brands, and has acted as an independent contractor – including work with us at Vantage over the last three years,” Quatre said. “He’s also proficient at nearly all aspects of digital marketing in a variety of different industry verticals, experience that’s going to prove critical as he focuses on growth, lead generation and product development here at Vantage.”
McFarland is currently a resident of Denver, CO, and will be working for Vantage both remotely and on-site at its home office in Bend.
“I want to continue the great reputation of Vantage Clinical Solutions through its external brands: BuildPT and PT Pub Night,” McFarland said. “Our goal is to not only be trusted leaders for marketing services, but the most reliable and dependent option for all physical therapy practices looking to boost their digital presence and grow their clinics.”
While living in Denver with his wife, Jennifer, McFarland enjoys an active lifestyle indicative of one who lives near the Rocky Mountains. Both he and his wife are big sports fans and revel in the variety of beers brewed in the Denver area.