Beach Hut Deli announces grand opening

Beach Hut Deli, a California based deli franchise, announced the opening of their first store in Oregon located at 852 NW Brooks Street, in the Plaza – Downtown Bend (across from Crow’s Feet Commons). The restaurant will be open daily for breakfast sandwiches, amazing lunch salads and sandwiches, all in a fun and family friendly environment that features music, large screen TVs, and serving craft beers and wine.

Owner Rich Taylor, a Bend local since 1996, is opening the Bend restaurant with the goal and vision of continuing the tradition of Beach Hut Deli founder Troy Feist, who started the surfer-themed franchise over 35 years ago.

In 1981, Troy Feist set out to create a food service concept that his family and friends would enjoy. Troy’s vision was to develop a restaurant around a beach resort culture. He wanted to serve food that he was proud of, with craft brews on draft while listening to music he loved.

Today, Beach Hut Deli has a strong fan following and is known for their awesome sandwiches and unique salads served in an environment unlike any other on the West Coast. On tap will be a large variety of local craft brews, ciders, and wine.

People come from all around to try Troy’s unique sandwich creations using the freshest produce and flavor combinations that can only be found at Beach Hut Deli. These creations include sandwiches like the hot melted Shark Bite: sweet honey ham, BBQ sauce, Tabasco, Swiss cheese all melted to perfection and then topped with smoked bacon, red onions, crisp lettuce and of course, cream cheese; served on our proprietary toasted garlic cheese sourdough bread – just to name a few.

But it’s not just the sandwiches and salads that draw customers back to Beach Hut Deli. It is also the welcoming beach culture that makes them feel comfortable. Beach Hut Deli creates the feeling of being on vacation during your lunch break. The atmosphere people experience at lunch makes them want to come back in the evening and on the weekends.

“We’re thrilled to be bringing another awesome casual and fun dining option to downtown Bend,” stated owner Rich Taylor. “We are passionate about the food and franchise culture of Beach Hut Deli, and can’t wait to serve locals and Bend visitors.”

Open seven days a week, Beach Hut Deli is located in the heart of Bend at 852 NW Brooks Street at the Plaza. The restaurant is open Monday-Saturday 9 a.m.- 8 p.m., and Sunday from 10 a.m. – 6 p.m. The Beach Hut Deli offers catering, an area for private parties and is a family-friendly place. Takeout is also available. Like Beach Hut Deli Bend on Facebook soon at

For more information contact owner Rich Taylor at 541-390-8700 or

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