Hydro Flask unveils first retail wall display in Bend

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), unveiled its first retail wall display at Newport Avenue Market in Bend on April 13. The display is the first to be rolled out nationwide and is a signal to Hydro Flask’s ongoing commitment to exceptional retail support and consumer experience.

“We are excited to kick off this national program in our hometown of Bend, where the company began and continues to be headquartered today,” said Hydro Flask Retail Marketing Manager Jason Valdez. “It is an honor to launch our first retail wall display with Newport Avenue Market, a local company that has helped us grow to where we are today.”

Hydro Flask General Manager Scott Allan and Newport Avenue Market General Manager Joe Anzaldo spoke prior to the ribbon cutting celebration.

“It has been exciting to watch these two local businesses help each other grow,” said Anzaldo. “We have had a strong relationship with Hydro Flask over the years and look forward to expanding the partnership even further.”

With its dedication to insulated products and uniquely refreshing experiences, Hydro Flask has quickly become a category leader and the number one insulated hydration brand in the U.S.

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