City Club of Central Oregon’s new logo signifies growth

City Club of Central Oregon unveiled its new logo at the previous monthly forum. The new brand identity, evocative of diverse conversation, represents the membership-based nonprofit’s steady growth since its inception 10 years ago.

“Our membership has grown significantly and, standing at over 300, includes individuals and businesses representing our regional diversity,” said Joey Drucker, executive director. “Attendance at our monthly forums has increased from an average of 165 in 2014 to over 220 this year. We recently moved our monthly forums to the convention center at the Riverhouse on the Deschutes to accommodate our growing member base wanting to respectfully discuss international, national, regional and local issues that affect us all.”

In a world that is so polarized, listening to each other is more important than ever. City Club has the unique capacity to bring our community together where all viewpoints can be expressed and respected. And, in true City Club style, the new logo was developed by the members of its marketing committee working with Loren Polster, a brand identity graphic designer. Everyone had a voice and played a significant role in brand development. The new logo is the result of different viewpoints finding mutual ground and moving to a unified goal.


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